Before you can create an email marketing campaign that delivers real results, you have to know what you want to accomplish. If you are just beginning to leverage email marketing, it is best to start with a primary objective and build from there. Trying to do too much with a limited number of contacts runs the risk of abusing your list and turning off prospects before you even have a chance to win them over.With the right email marketing tools in place, you can build a comprehensive email marketing strategy capable of achieving a variety of objectives. The first step is defining your initial goal:

•Do you want more leads?
•Do you want to inform and educate your audience?
•Do you want to renew relationships with existing clients?
•Do you want to introduce your offerings or enhance your brand and reputation?
•Do you want more sales?

Each of these objectives can be met using the right type of email marketing. Once you have your primary objective determined, you can easily select which email marketing message will best fit your needs.Different Types of Email Marketing Messages and When to Use ThemProduct or Service AnnouncementThe primary goal of an email announcing a new product or service is to introduce your product or company. If you are savvy, an announcement email can help generate more leads. Keep your email succinct, and get to the point quickly. Craft a message that focuses on members of your target audience and their needs.